Running a pet shop isn't easy, especially if you're just starting out and don't have much experience with pets. You've probably encountered customers asking for advice on the daily care of their dogs, perhaps with a worried tone:
- “My dog’s fur is always matted, what can I do?”
- “Every time my toothbrush seems to be in pain, am I doing something wrong?”
- “Are there any products that can make grooming easier?”
If you're unfamiliar with grooming, you might find it difficult to answer. But don't worry: learning the key concepts will allow you not only to provide helpful answers, but also to offer the right products in your store.
One of the most common problems concerns long-haired dogs , breeds that are captivating for their elegance but require constant care. In this article, we'll explore practical strategies for preventing knots and matting , the essential tools to offer customers, and how to turn this expertise into added value for your pet shop.
Why long hair tends to get knotted
Long-haired dogs (such as Shih Tzus, Yorkshire Terriers, Poodles, Maltese, Cocker Spaniels, and many mixed breeds) have coats that continually grow and, if left unmanaged, can tangle easily.
Here are the main reasons:
- Friction : Collars, harnesses, and clothing can rub against the coat and encourage knots.
- Humidity : rain or baths without drying completely make the coat more fragile.
- Lack of brushing : Even a few days without grooming can be enough for tangles to appear.
- Change of season : during moulting, dead hair gets trapped, creating matts.
For an inexperienced customer, these situations are a source of stress. For you, however, they represent a valuable opportunity: you can offer tools and accessories that solve problems.
Strategies to prevent knots and felts
1. Daily brushing
It's the golden rule. Brushing every day helps prevent knots before they become unmanageable.
👉 In your pet shop you can offer carders, wide-toothed combs and detangling brushes : tools suitable for different types of fur.
2. Detangling products
Conditioning sprays or leave-in conditioners soften the coat and make brushing easier. They're ideal products to recommend to clients who are short on time or have particularly delicate dogs.
3. Regular washing
Every 3-4 weeks, it's a good idea to bathe your dog with shampoo specifically designed for long-haired dogs , followed by conditioner. Your store may also offer microfiber towels and quiet hair dryers, useful for completing the at-home grooming routine.
4. Maintenance cuts
A drastic cut isn't always necessary: a monthly trim of the ends prevents the hair from fraying and tangling. You can offer safety scissors or home clippers for clients who want to make do.
5. Pay attention to accessories
Collars, harnesses, and even pet clothing should be chosen carefully. Soft, adjustable fabrics reduce chafing. Additionally, it's a good idea to advise clients to remove the collar or harness during brushing and at night.
Essential tools in a pet shop
A comprehensive assortment makes your store a point of reference. Here's what you shouldn't miss:
- Professional brushes and carders
- Wide and narrow tooth combs for finishing
- Detangling shampoos and conditioners specifically for long hair
- Anti-tangle conditioning sprays
- Scissors and clippers suitable for beginners
- Pet clothing made of technical fabrics that protect the fur without stressing it
Suggesting complete kits (e.g. brush + shampoo + detangling spray) will help you increase your average receipt and simplify the choice for your customers.
Common mistakes owners make
Knowing the most common mistakes will help you prevent problems and propose targeted solutions:
- Brush only when the fur is already knotted : better safe than sorry.
- Using non-specific products (human shampoo or unsuitable brushes).
- Neglect hidden areas such as the ears, armpits and groin, where knots form more easily.
- Do not dry thoroughly after bathing : humidity promotes the formation of felt.
- Always leave collars or harnesses on : rubbing damages the fur and creates tangles.
How to turn these tips into opportunities for your store
Every time you provide useful information, you strengthen the bond with your customers. A successful pet shop isn't just a place to buy, but a point of reference.
Here are some practical suggestions:
- Create small printed guides to give to customers with the purchase of brushes or shampoo.
- Set up a corner dedicated to long-hair care , with products clearly displayed.
- Match pet clothing to grooming lines, suggesting coats or raincoats that help keep the coat clean after washing.
With this approach, your store will not be perceived just as a point of sale, but as a center of expertise and trust.
The market opportunity
The pet industry in Italy is constantly growing, and owners of long-haired dogs are often willing to invest more in their pet's care. By offering quality products and targeted advice, you can stand out from the competition and build customer loyalty.
A range that combines grooming tools and pet clothing lines creates the perfect blend of functionality and aesthetics, meeting both the practical and emotional needs of your customers.
Conclusion and call to action
Grooming long-haired dogs may seem like a complex task, but with the right tools and a little perseverance, it becomes a daily task that strengthens the bond between dog and owner.
For a pet shop owner, knowing how to guide customers through this process means standing out as a trustworthy professional and turning every piece of advice into a sales opportunity.
👉 Want to offer your customers the best care and style for their dogs? Find out now at dogmoda.it A selection of accessories, grooming products, and pet clothing designed to combine practicality, elegance, and quality.